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Rihanna's rare venture with LVMH unveiled

  • THE STRAITS TIMES
  • LIFESTYLE
  • 24 May 2019
  • 110 views

Barbadian singer Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH, a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world.

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