No other car company has invested as much as Porsche to sell cars to consumers in Singapore with a high-end “studio” in the heart of the city. How is it working?
Synopsis: The Straits Times offers expert insights if you are in the market for a new vehicle or are tracking transportation trends.
Cars in Singapore are the most expensive in the world. In this episode, ST's senior transport correspondent Lee Nian Tjoe visits the Porsche Studio Singapore in Guoco Midtown along Beach Road, to speak with Mr Brendan Mok, head of PR and communications at Porsche Asia Pacific.
They discuss how the German sportscar brand is going to sell more units in Singapore.
Highlights (click/tap above):
4:30 What is so different about how Porsche is selling cars in Singapore?
17:20 How frequently do car companies review their contracts with dealers?
19:00 Answering the EV question
23:25 Only one in five Porsches sold are actually “sports cars”
28:30 Porsche’s sales projection for Singapore in 2024
36:30 When there will be a garage sale of Porsche in Singapore
Produced by: Lee Nian Tjoe (niantjoel@sph.com.sg), Ernest Luis, Teo Tong Kai, Eden Soh, T Kumar & Willy Wong
Edited by: Teo Tong Kai
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