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Is Vietnamese coffee the next Starbucks?

  • THE BUSINESS TIMES
  • NEWS
  • 9 Nov 2022
  • 205 views

Starbucks has 6,000 branches in China. While coffee chain Trung Nguyen Legend aims to open 1,000 outlets in the next five years, with its first store opening in Shanghai this year. Vietnam coffee chains are blooming over Asia, US and China but are they giant killers?

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