Who are Singapore digital banks targeting?

  • 19 Sep 2022

Digital banks have arrived in Singapore, dangling attractive interest rates, perks and unique tie-ups to draw new and existing customers. But questions remain over the local market size as precedent has shown that digital banks have not fared well in developed markets. BT journalist Benjamin Cher explains how digital banks are targeting their potential customers and why it is crucial to have a strong head start in a race for consumers.